Lifestyle Brand

Breaking Unhealthy
Conformity Daily

BE...it's more than a movement, it's a lifestyle.

Like the brave souls who demanded their right to BE free and stand unapologetically in their truth, BE is a call to action for all of us to live authentically, passionately, and boldly. As such, BE embodies the fierce spirit of the 4 Queens from US Virgin Islands that sparked a movement among the enslaved to fight for their freedom (the Emancipation of 1848) and blaze a trail for justice (the Fireburn of 1878). It’s about honoring our heritage by taking up space, breaking barriers, and daring to redefine our own narratives—whether navigating everyday life in a society that was not designed for you, building businesses, planting seeds of generational wealth, ‘rolling up your sleeves’ to advocate for others, or simply being the most unapologetic version of yourself. This is your legacy: to BE loud, to BE proud, and to BE the change, because within you is the light that will penetrate the darkness. BE…authentically, passionately and boldly YOU!

Are you ready to BE…?

What is BE?

XAUSKYA EMMANUEL
Chief BE Officer
by The Xausky Group

BE Chats with Xauskya

BE in Action! Tune in to BE Chats with our Chief BE Officer, Xauskya, and our BElievers, ordinary people showing up in uniquely expressive and expansive ways as they authentically navigate their daily lives. BE’s philosophy is inclusive as it applies to all generations, genders, and racial, ethnic, cultural, and socioeconomic backgrounds – embracing diversity through belonging. It challenges and encourages us to start within as that is where all meaningful change in the world begins. One human BEing at a time. BE YOU, BE me & BE we – Believers! 

BE Chats explore what BEing looks like for them. BE in action and tune in today! 